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Vezos S.A is a company that is involved in the marine industry by manufacturing sandblasting units, airless spraying equipment, and scaling hammers. Over the years, Vezos has become the leader in providing excellence and solutions to the Greek and worldwide markets in the building construction industry as well as the marine industry. Our company has undertaken the worldwide Google Adwords campaign for Vezos S.A, targeting the following countries throughout Europe and rest of the world:

  • Greece, Italy, France, Finland, Switzerland, Germany, Austria, Denmark, Sweden, Finland, Norway, Russia, Belgium, Netherlands, Spain, Portugal and United Kingdom.
  • USA, Canada, Australia, China, Taiwan, Hong Kong, Japan, South Korea and India.

In the first six months of 2009, the Google Ads campaign produced 1.444.648 impressions and 1.655 clicks to the web site of the company. The average position was 2.87 (positions from 1 to 6).

The campaign had two targets:

  • To promote the company’s products and increase trading worldwide.
  • To develop a network of distributors, so as to introduce and provide the products throughout Europe and rest of the world.

The average Click through Rate (CTR) was 1.3% and the average Cost per Click (CPC) was € 1.85.

GAP uses STEFICON's Newsletter Management System™ (SNMS™) to keep its Loyalty Card members constantly informed and updated with offers exclusively for members, interesting news and events. Users opt to receive emails or SMS messages by subscribing to the Loyalty Card. Fully integrated with the Loyalty Card's back-end system, SNMS™ allows GAP to allocate members to different groups (according to country, sex, age etc.), enabling different messages to be sent according to each group. Moreover, GAP does not need to contact Steficon for rich-text mail or SMS shots. SNMS™ can be integrated with the company's content-management-system CORE CMS™, allowing GAP to send pages or SMS-text messages from its website directly, making the process quick and easy.