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28.12.09
Online advertising campaign for the Greek Ministry of employment

During the period of December 2008 to February 2009, Steficon realized the online media campaign for the promotion of the Greek Ministry of employment in the following greek portals:

  • Capital.gr
  • In.gr
  • Naftemporiki.gr
  • Otenet.gr
  • Pathfinder.gr
  • Yahoo.gr

The campaign was seen by 851.164 Greek internet users (unique users or unique impressions) and 6.242.387 appearances of the banners were recorded (page impressions) against 5.536.000 appearances that initially had been estimated. The number of users that saw the campaign is quite satisfactory, if we consider the relatively short duration of the campaign.

The above 851.164 unique internet users, made a total of 4.396 clicks (unique clicks). As a result the click rate per unique user reached 0.8%.

Each user saw the campaign (banners) 7.33 times on average. The result is satisfactory and met the client needs, since, in order for a campaign to be efficient, the most effective frequency rate is 7 to 9 times per user.