Superfast ferries is the largest greek liner, operating in the Adriatic between Greece and Italy, as well as in the North (Belgium - Scotland) and Baltic Seas. Our company has undertaken the overall on-line campaign of Superfast, since May 2008. We realise four bursts per year.
During the period of 30 April – 22 June 2009 the online media campaign for the promotion of Superfast Ferries spring offer took place in various portals in Italy, France and Switzerland:
The campaign was seen by 1.083.684 internet users (unique users or unique impressions) in France and 3.813.036 unique users in Italy. Each user saw the banner (average frequency) 1.2 times in France and 2.6 times in Italy. The average click-through rate per unique user, in both cases, was 0,36%
The media planning and buying was done by Tempo OMD Digital, which is part of Omnicom, one of the largest media groups of the world.