GAP uses STEFICON's Newsletter Management System™ (SNMS™) to keep its Loyalty Card members constantly informed and updated with offers exclusively for members, interesting news and events. Users opt to receive emails or SMS messages by subscribing to the Loyalty Card. Fully integrated with the Loyalty Card's back-end system, SNMS™ allows GAP to allocate members to different groups (according to country, sex, age etc.), enabling different messages to be sent according to each group. Moreover, GAP does not need to contact Steficon for rich-text mail or SMS shots. SNMS™ can be integrated with the company's content-management-system CORE CMS™, allowing GAP to send pages or SMS-text messages from its website directly, making the process quick and easy.